Bally’s, a leading regional casino and entertainment company, has bought the Association of Volleyball Professionals, AVP. Bally’s announced by email in the wake of Tuesday. It noted in the announcement, “Acquisition represents an opportunity for Bally’s to gamify beach volleyball and enhance fan engagement.” It also added that “AVP and related interactive content will be featured across ‘Bally sports’ RSNS, and other digital platforms.”
Move Will Drive Traffic to Bally’s Platforms
The press release was precise that “The acquisition represents the latest step in Bally’s ongoing Omni-channel growth and diversification strategy, providing a significant opportunity for the Company to gamify and incorporate interactive content into beach volleyball, which, in turn, will drive traffic to Bally’s platforms and promote customer acquisition.”
The AVP acquisition means that Bally’s controls not only the AVP operations but also owns all of its assets, “including trademarks, AVP America promoter agreements and associated recurring membership revenue, digital photo and video assets, and all proprietary tournament and league management software.”
Bally’s considers the AVP’s acquisition a strategic move aligned with the right resources to boost consumer engagement and increase awareness of the league. This will be made possible through Sinclair-owned Bally Sports Networks, RSN.
Bally’s has a magnificent digital presence in iGaming and sports betting. The Rhode Island’s based corporation currently owns and manages 14 casinos across 10 states in the U.S. It has a horse track in Colorado, complete access to OSB licenses across 14 states, owns Bet.Works and is first in class B2B2C sports betting platform. As if that is not enough, the company owns and manages Monkey Knife Fight, the most popular and fastest-growing fantasy sport in the U.S.
Bally’s is located at Providence in the state of Rhode Island, a perfect locale for casino goers to draw in conference guests and many entertainment seekers. The company aims at building sky-rise hotels and casinos, spas and casino resorts in every Bally’s Bet location and the larger global audience. It places keen interest in raising projects from the ground-up initiatives to efficient projects.
The company is home to more than 6000 employees, 15,558 slot machines, 5,355 hotel rooms, and 45 table games.
AVP’s Mission Aligns with Bally’s Goals
“The AVP is an attractive asset that complements our rapidly expanding U.S. sports betting vision…Donald and the entire AVP team have done a tremendous job developing the league and transforming it into what it is today, and we look forward to exploring creative ways to amplify and gamify such a dynamic and high-growth sport, providing beach volleyball fans across the nation with unique and interactive content.”
Adi Dhandhania, Bally’s SVP Strategy and Interactive said.
Donald Sun, AVP’s former boss, said in a news release that, “Forming a new relationship with a trusted, forward-thinking partner like Bally’s offers the opportunity to develop a strategic roadmap that will grow the sport, expand its footprint and provide new resources to elevate the game and its athletes better.” He added that “I look forward to being an integral part of the transition, focusing on the best interests of all AVP athletes, fans, staff, and partners.”
AVP was established in 1983 and is famous for producing, marketing, and distributing volleyball events globally. It’s most popular through the AVP Pro Beach Volleyball Tour. The company’s goal is to promote family-oriented events and to enhance a healthy lifestyle. AVP is the most incredible beach volleyball community around the globe. It brings together athletes and fans from far and wide through its relentless effort to grow the sport.
Last month, AVP released its 2021 season schedule. The season features three events in Chicago, Manhattan, and Atlanta. The events will have more points and a higher money gap since they feature in the AVP’s ‘gold moniker.’
Last Updated on by Ryan