Holdings and Dinamo Bucharest Football Club have agreed to collaborate, with Holdings being the club’s primary sponsor.
The 888 headquarters in Romania is less than five kilometers from Dinamo’s 15,000-seat Stadionul Dinamo. It is an integral part of the Group’s strategy for product and content leadership and an essential part of the process of creating unique and distinctive products.
According to the agreement, 888 would support Dinamo Bucharest and assist in content production. This is to help the 18-time Liga I winners return to the top flight for the 2022–2023 season, which begins on Thursday, August 4, against newly promoted Progresul Spartac București.
The emblems and branding of 888 will be shown on the uniforms and training gear of the team, as well as the entire home field, Stadionul Dinamo. 888 will also provide support for Dinamo’s YouTube channel.
Former sponsor of Dinamo was Unibet. In the upcoming months, Made to Play, 888’s new worldwide brand strategy, will be displayed on various national channels.
Pedro Barreda Cabanillas, 888’s Director of International Marketing and Head of Sponsorships, stated, “We are pleased to announce that we are sponsoring Dinamo Bucharest, one of the most successful football clubs in Romania.”
Made to Play provides consistency and strength to the brand positioning of 888poker, 888casino, and 888sport. It draws on 888’s position as a prominent worldwide casino brand with over 25 years of trust, recognition, and reputation.
“As a major employer in Bucharest and a strong supporter of our local communities and the Romanian market, we are ecstatic to sponsor the team this season and play a crucial role in this chapter of its long history,” Pedro spoke more.
The campaign, which will launch in Romania later this year, will immerse viewers in the lively and colorful worlds of various 888 gamers and their motivations for playing.
In July, 888 struck a contract with Playtech as part of its efforts to expand in the US market.
Vlad Iacob, the general manager of Dinamo Bucharest Football Club, stated;
“We are ecstatic to have 888 as our main sponsor before the weekend’s start of the new season.”
“Since 888 has deep ties to Bucharest and Romania, they share our wish that Dinamo will have a successful season and earn a promotion to Liga I. We cannot wait to collaborate with the team over the following months.”
Through sponsorship, 888 will demonstrate its new worldwide brand strategy, “Made to Play,” in the following months.
888 has a soft spot for football teams
The London-based company 888 Holdings has signed its first Bundesliga sponsorship deal. The brand 888sport is officially an official partner of RB Leipzig.
Kieran Spellman, vice president of 888sport, stated;
“We are delighted to announce this long-term collaboration with one of Europe’s most ambitious football clubs, RB Leipzig, and to become their official partner.”
Betting on the front of the shirt (FoS) has made a “small comeback” after declining the previous year. England’s 226 professional football, cricket, and rugby teams had the third-highest rise in FoS deals in the gambling business, despite the Premier League’s consideration of a ban on gambling.
Despite assertions that Premier League teams would welcome a ban, 15.4% of football FoS sponsors are affiliated with the gambling sector. This is greater than any other industry.
In addition to the agreement with Leipzig, 888sport will introduce the RBL predictor game, allowing fans to win unique prizes such as signed shirts, VIP tickets, and season tickets for the following season.
Under the terms of the collaboration, which will endure until at least 2023, 888sport will receive TV-relevant advertisements such as Cam Carpets next to the goals and LED-board animations, in addition to a spot on RB Leipzig’s internet platforms.
“We cannot wait to assist the club’s future growth and do everything we can to help RB Leipzig remain among Germany’s top three clubs.”
This follows 888sport’s successful licensing and regulation in the German online sports betting sector.
“This cooperation demonstrates 888sport’s long-term commitment to Germany,” Kieran Spellman added.
Last Updated on by Ryan