MGM Resorts International and the Major League Baseball Players Association have agreed to collaborate. As a result, the company will be known as the “Official Partner” of MLB Players Inc., throughout a new multi-year partnership.
As an official partner of MLB Players Inc., MGM Resorts can utilize the players’ branding and group marketing rights in a range of print and digital promotions, advertising, and sweepstakes in the United States, China, and Japan.
Through this multi-year contract, the hospitality company is officially the Official Partner of MLB Players Inc. This implies that the prominent gaming company will access the photos and likenesses of athletes, which it will exploit to expand its marketing presence.
In addition, players represented by the union may sign individual ambassador contracts to promote MGM Resorts through public appearances, social media posts, advertisements, and signed memorabilia.
The Collaboration
Lance Evans, senior vice president of sports and sponsorships at MGM Resorts, stated that this new relationship demonstrates the company’s commitment to baseball in the United States and abroad.
“We cannot wait to host MLB players at our world-class resorts and provide our committed MGM Rewards members with a once-in-a-lifetime experience as a player,” Evans said in an official statement.
Entain and MGM Resorts jointly own BetMGM. Although sports betting is not yet legal in Texas, the Houston Astros appointed BetMGM their exclusive betting partner earlier this year.
In addition, MGM Resorts may use these rights in China, Japan, and the United States for various print and digital promotions, advertisements, and sweepstakes.
MGM Resorts International is increasing its participation in Major League Baseball. They signed a multi-year contract with MLB Players Inc., the business arm of the MLB Players Association, on Tuesday.
MLB Players Inc. is a for-profit organization affiliated with the MLB Players Association (MLBPA). It holds the exclusive right to use, license, and sub-license the names, numbers, nicknames, likenesses, signatures, playing records, and biographical information of all active Major League Baseball players.
In a press release, MLB Players Inc.’s managing director Evan Kaplan stated, “MGM Resorts’ global network will also assist enhance links between baseball’s overseas fans and our players. … This agreement brings together Major League Baseball players and a brand known for having the best hotels and entertainment.”
These print and web advertisements will be displayed in the United States and Asia, where MGM has overseas casinos and where baseball is immensely popular.
What the Deal Entails
With this agreement, MLB players will also be able to represent MGM Resorts as brand ambassadors. This can be accomplished through public appearances, social media posts, signed merchandise, and advertisements.
MGM Resorts will offer the official Player House hospitality facility for each season’s All-Star Game for as long as the partnership remains.
MLB players can visit MGM Resorts as their “Official Offseason Destination” as part of this agreement. This will include initiatives that benefit guests of MGM properties, such as the MGM Rewards loyalty program, which has applications for MGM Resorts and BetMGM.
MGM Resorts will offer the official Player House hospitality facility for each season’s All-Star Game for as long as the partnership remains.
The global reach of MGM Resorts will also bring international baseball fans closer to their favorite players.
“This new collaboration demonstrates our commitment to baseball in the United States and abroad,” added Evans.
Currently, the MLB has numerous connections to the gaming sector. Franchises and gaming companies, for instance, have inked contracts. BetMGM, for instance, is the official sports betting partner of the Houston Astros, who play in a state where sports betting is still prohibited.
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